Email Marketing
The pace of innovation and the methods and means of marketing today have become numerous and varied. Every day we discover the emergence of new and different marketing methods, including search engine optimization, video marketing, mobile analytics, and e-book marketing, and what's more, many of these methods did not even exist five years ago. Yet the one and only method that has continued to perform well year after year is email marketing.
So what is email marketing? And how is it used as a strategy to reach your set goals?
Email marketing is a set of tools and techniques that enable you to send bulk emails to a target audience for a marketing purpose, distinguished by two important characteristics:
Sending bulk messages, which distinguishes it from the everyday emails you send, to your customers' inboxes as part of your exchanges with them.
A commercial purpose, which is the primary goal of email marketing, rather than technical, social, or other purposes.
So email marketing is simply the best way to bring visitors to your online store, drive sales, and grow your business. In this article we will summarize the most important points that will enable you to learn email marketing as a core method in your digital marketing strategy, and we will list the reasons that make email marketing the most powerful type of marketing today.
Amid the fierce competition in the marketing field, marketers today need more marketing at a lower cost. They need to communicate with their audience and customers in a highly personal way. No marketing category has such lasting reach and effectiveness, and while some marketing trends come and go, email marketing remains the most powerful means available to the modern marketer for many reasons, including:
Types of Marketing Emails:
Promotional Emails
Promotional emails are sent when appropriate, in line with the nature of your business, highlighting your product or service. They are an effective way to stay top of mind with your contacts and inspire them to keep engaging with you. Email campaigns focused on sales and marketing typically consist of 3-10 emails sent over the course of several days or weeks. This type of email is sent for a specific purpose and a defined goal, whether that is promoting special offers, encouraging a book download, signing up for online courses, or other objectives.
Automated Emails
Automated emails can save you a great deal of time and help you nurture your relationships with customers. An automated email can be as simple as a welcome email.
The great thing about automated emails is that no one needs to be present in person to click 'send.' Sendinblue lets you set up an automated email that is sent in response to a specific 'trigger' event you have defined in advance.
So these features and characteristics of email marketing mentioned above show that email marketing is the most profitable direct marketing channel, capable of generating up to 30 times your initial investment, which makes it a cornerstone of any digital marketing strategy.