If you have a website or store you want to market, you need to create a landing page in order to own a distinctive website.
If you want to gain a large number of customers and increase your sales rate, you must create a landing page. In this article, we'll walk you through creating a landing page on the Storeino platform and customizing its design professionally.
A landing page is a single web page that a person 'lands' on after clicking through from an email, an ad, or any other digital location. Once they're on the landing page, users are encouraged to take an action, such as joining your list or buying your products. If the user takes the specific requested action, then your landing page has successfully converted customers.
Landing pages usually encourage their users to take only one such action, like filling out a dedicated sign-up form on the page. Why? It's because of what researchers call 'the paradox of choice.' In simple terms, this means that the more options you give people, the harder it becomes for them to make a decision and act.
Imagine you're offering a free book, but on your landing page you're inviting users to visit your blog, buy a product, and check out your social media channels. With every request, the chances of users downloading your new e-book decrease, because you've directed their attention away from your primary goal.
In online marketing, a landing page, sometimes known as a 'lead capture page,' 'single property page,' 'static page,' 'squeeze page,' or 'destination page,' is a single web page that appears in response to clicking on a search engine optimized search result, a marketing promotion, a marketing email, or an online advertisement.
A landing page typically displays directed sales copy that is a logical extension of the advertisement, search result, or link. Landing pages are used to capture and attract potential customers. The actions a visitor takes on a landing page are what determine the advertiser's conversion rate. A landing page may be part of a microsite or a single page within an organization's main website.
Landing pages are often linked to social media, promotional email campaigns, search engine marketing campaigns, high-quality articles, or a 'sub-account' in order to boost the effectiveness of the ads. The overall goal of a landing page is to convert site visitors into sales or leads.
If the goal of the landing page is to capture a lead, then the landing page will include some way for the visitor to contact the company, usually a phone number or an inquiry form. If a sale is the objective, the landing page will typically have a link the visitor clicks, which will then send them to a shopping cart or checkout area. By analyzing the activity generated by the linked URL, marketers can use click-through and conversion rates to determine the success of an ad.
Landing pages differ from the other pages on your site because they focus on specific, short-term goals so you can achieve the results you want. In addition to increasing conversions, improving paid advertising campaigns, and uncovering new insights about your audience, landing pages offer the following:
Users typically appreciate clear, simple messages that explain the value of what you offer. A well-planned landing page shows your customers that their interests are being considered. Landing pages are also places where you can include testimonials about your product or service, which are an element of social proof. This social proof has been shown to increase conversions.
This is the result of keeping your landing page consistent in the site's appearance, tone, style, and content. When your users don't convert right away, a strong brand identity can help them remember you in the future, respond to your outreach efforts, or recommend you to their friends.
It's clear that landing pages are essential to your marketing strategy. The more optimized your landing pages are, the better. But this raises two questions: How can you make the most of them and optimize them? And what exactly should you be leveraging and optimizing?
Open your account on Storeino, then click Apps. Your apps will appear, or look under New Apps.
Note: If you don't find it in any of the above, you can go to market.storeino.com and you'll find it there. Click on it and choose the language you want from the bottom.
Click the Get the App button (free).
Go to your store on Storeino and click Activate for landing pages.
Open Landing Pages and click Add New.
Fill in the landing page details (upload the landing page image, the landing page name, add a description for the landing page, and choose the template you want for your landing page from the available templates).
If you want to publish the landing page directly, click Publish and then Submit or Accept. After that, the landing page will be live and you can manage the settings as follows:
Click Customize.
Click Add Element. Six elements will appear (Row, Text, Image, Button, Video, Checkout).
Let's start with Add Row, through which you can add a column or vertical frame to your landing page and adjust its size however you want, and add another with Add Column and edit it in terms of margin (the outer edges), padding (the inner edges), and the background color of your landing page. Then click Confirm.
Using the Image command, you can also choose the landing page image and place it in the column you selected earlier, and edit it in terms of margin, padding, and radius, which are the edges, corner radius, and size of the image.
The second element is Add Text, where you can add the content text you want for your landing page by clicking Text and editing it. You can also add the main element and choose Heading 1 for a primary heading.
The third element is Add Button, to add a purchase button. You can write 'Buy Now' for your landing page or add any URL you want, and you can style it in terms of borders and background color.
The fourth element is Add Image. You can add the image you want to your landing page and design and edit it however you like.
The fifth element is Add Video. You can add an introductory video that talks about your landing page. This video can be from YouTube or any other URL.
The sixth element is Checkout. After finishing your landing page and adding the product's price, you can edit the Thank You page, design the purchase flow and the cart by choosing Add Product to add the product you want, then click Confirm.
After that, click Preview and your landing page will appear with all the data and information you just added. And that's how you design a landing page professionally on the Storeino platform.
Below is an explanatory video showing how to create a landing page on Storeino step by step:
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